Realistic representation of psychological concepts in the film A Essay

Reasonable portrayal of mental ideas in the film A Beautiful Mind - Essay Example The account of the film is dedicated to what can be assessed as a courageous biography of a remarkable mathematician John Forbes Nash, frequented by the two his virtuoso and signs of craziness so conspicuously coinciding in him. On this foundation, a cautious watcher can perceive in the film fine components trademark to a few mental ideas and hypotheses, for example, for example a delineation on the solid case of Nash of different indications identified with a mental state of schizophrenia, the inclusion of the movies hero into social connections arrange that frequently challenges his psychological issue, and the mental procedures related with what is known as intellectual discord. The film A Beautiful Mind opens when John Forbes Nash (Russell Crowe) is battling to concoct some unique idea at Princeton. We can promptly observe the indication of virtuoso in him, and yet it is unmistakably obvious that Nash is regularly unusual, uncomfortable as far as social communication, and horrendously serious. Actually, despite the fact that John has benevolent associations with a few understudies, his solitary loyal companion is his flat mate Charles. After some time, the mathematician approaches elaboration of a unique, spearheading and promising way to deal with game hypothesis, and his effective logical future appears justified. John gets a situation at MIT, and gets included into a secretive administrative program focused on code-breaking research. During his such a cryptic occupation, Nash is managing William Parcher, a top-level administrative operator who endeavors to utilize Nashs gifts for national security errands. At MIT Nash gets to know Alicia (Jennifer Connel ly), a stunning and noteworthy understudy. They wed in the end, however their upbeat life gets under the danger when John is determined to have schizophrenia and is evidently falling into madness. In a mental medical clinic Nash experiences treatment through electroshock to dispose of his hallucinations, however he by the by discovers it close to difficult to work or be an appropriate spouse. In addition, when he stops to take his drug, the daydreams return. Yet, in spite of every one of that, his significant other Alicia offers an incredible help to him as he wouldn't like to be again hospitalized, and with time John figures out how to control his dreams. At long last, when John Nash is allowed a Nobel Prize in financial matters he can be said to have picked up the best triumph of his life, yet the one which he could scarcely accomplish without the affection and help of Alicia. Mental idea #1 Maybe the most shocking showcase that the film gives is that of a weakening state of an individual experiencing schizophrenia, a mental term that is utilized to depict a psychological issue with different side effects that in blend lead to changes in the truth discernment and to subsequent weaknesses in like manner social elements of an influenced individual. The very word

Miss Havisham first impression Essay Example

Miss Havisham initial introduction Essay Example Miss Havisham initial introduction Paper Miss Havisham initial introduction Paper Paper Topic: Writing One of the primary characters of Charles Dickens epic Great Expectations is Miss Havisham. Over the span of the novel, we find parcels about her and her life, particularly in the initial segment of section 8 in the story. The primary concern we find about Miss Havisham, is that 20 years prior she was tragically abandoned at the change, and this has enormously influenced her from that point forward. In this paper, I will examine and clarify the manners by which Dickens cunning shapes the perusers assessment of Miss Havisham, and the perspectives we have on her along these lines. The principle way I accept that Dickens shapes the perusers early introduction of Miss Havisham, is by expounding on her portrayal through the eyes of Pip. Pip is the principle character in the novel, and we gain from prior that he is from an incredibly poor foundation, and as he is credulous and from an age where he is handily impacted by what is around him, particularly on account of his fantasy to be a noble man. Being from such a poor family, as Pip goes into Miss Havishams house everything shows up considerably increasingly rich and costly that is truly is, as he has never observed articles this way. At the point when Pip clarifies the room Miss Havisham lives in, we get the feeling that Miss Havisham has become a recluse since she was left by her significant other to be. She seems to have definitely no life as nothing seems to have changed in the room since that day, for instance, she is as yet wearing her white wedding dress, which has gone to a spoiled yellow because of the timeframe she has been wearing it. Along these lines, we get the impression she has turned insane, as she has not put on something else for a long time. We can tell from the manner in which Pip acts towards Miss Havisham, and her received girl Estella, that Pip accepts the way he and Miss Havisham get along could bring about his family getting a total of cash from Miss Havisham, and this is critical to his sister, who is his watchman. There is verification of this in the novel when Miss Havisham inquires as to whether he fears her, and as opposed to stating indeed, he answers that I fear not satisfying you. In any case, we get the feeling that later on he becomes apprehensive instead of anxious, as he begins to understand that there is something not exactly directly about her and the manner in which she converses with him. We can tell he feels frightened from the manner in which Pip cooperates with her and the manner in which he reacts to her inquiries, with heaps of delays, and utilizing broken discourse, as thought he is panicked to state an inappropriate thing. The manner in which Pip portrays the various articles in the room gives us an impression of what Miss Havishams life resembles. The room is loaded up with rich and costly articles, for example, dressing tables and mirrors lit with candles. He discusses these items as if he has never known about or even observed anything like them previously. He discusses a hung table with an overlaid mirror, giving the impression he thinks about these thing as rich and exceptional, but Miss Havisham seems to take little mind of the things in the room. He portrays what she is wearing as rich materials glossy silks, trim, and silks the entirety of white. This gives us the impression she is fabulous and clean looking, though we later become familiar with her white garments have diverted yellow from not being washed in 20 years, as Pip says I discover that everything in my view should be white, and was white quite a while in the past. The room is loaded up with soil and everything encompassing her is old and not, at this point exquisite and rich looking as Pip originally made out. We at that point get the impression Miss Havisham is unfortunate, unfed and unclean, from Pips portrayal of what she looks like. We comprehend that she is shriveled like her dress, this utilization of comparison shows that she has contracted to skin and bone, and has brilliant, anyway indented eyes. The creator at that point analyzes Miss Havisham to an awful waxwork, and surprisingly more dreadful a skeleton. Dickens at that point proceeds to portray Pips dread by expressing that I ought to have shouted out, on the off chance that I could. There is a solid complexity in the novel among white and yellow, it is frequently referenced that everything encompassing Miss Havisham used to be white and new, yet is filthy and yellow. This gives off an impression of being contrasting hues with Miss Havishams life, where she used to be youthful and young before she was abandoned, however has now developed old and sick looking, The way that Dickens has decided to portray Miss Havishams environmental factors demonstrate to us that it is so imperative to Dickens that we can comprehend Miss Havishams pain and despondency. Dickens utilizes redundancy all through the novel to show the reiteration in Miss Havishams life and how everything is consistently the equivalent. Taking everything into account, I accept that seeing as marriage was so critical to ladies in the mid 1900s because of the reality they felt as if they required a man in their lives for monetary and passionate security, this is the explanation Miss Havisham is this way and Pip, being youthful and credulous didn't at all comprehend why she had transformed so insane and into a recluse, which is the explanation Dickens decided to depict Miss Havisham through Pips eyes. Through and through, I accept the way that Dickens has composed the novel gives us a view on the rich (Miss Havisham) and poor people (Pip) as he sees them. Cash can turn you frantic, and is unquestionably not all that matters.

I Do Not Like Faxes, Sam I Am! - UGA Undergraduate Admissions

I Do Not Like Faxes, Sam I Am! - UGA Undergraduate Admissions I Do Not Like Faxes, Sam I Am! “Do you like green eggs and ham?” “I do not like them, Sam-I-am. I do not like green eggs and ham!” Dr. Seuss, Green Eggs and Ham I feel the same way about faxes. I would not like them here or there, I would not like them ANYWHERE! We see a large number of faxes, especially around deadline time. In general, if you have ever looked at a fair number of faxes, you understand that most come out looking distorted, with smudges, readability problems, etc. Then try scanning them, and you really have problems reading the document. So our office has a policy that for any official document (HS transcripts, college transcripts, recommendation letters, etc), we will not take faxes! There is a reason that the shredding bin is so close to the fax machine. It is so I only have to take two steps before I shred most of the items. The reason we do this is to make sure we are able to look at you in the best light possible. If we had to guess if a grade was an 88 or a 68, and cannot read it clearly due to the fax, you do not want us guessing! In the same way, you do not want us to think a teacher loathes you as a student, when they really are trying to say they loved you as a student! In addition, it is a security measure. For example, I once received a faxed letter of good standing from a college. Upon closer review, I noticed that the fax from where it was sent was a local Subway Sandwich shop. Unless the college had moved their registrars office to add food service to their job, we were dealing with a bogus document. So go out and shout it to anyone you see, from your teachers, your counselors, your friends, even the guy who is at the checkout counter at Target. UGA does not want faxes! UGA will shred faxes! Send documents online or through the mail! Thank you for your help. I will finish up with one last Dr. Seuss quote; You have brains in your head. You have feet in your shoes. You can steer yourself Any direction you choose. You’re on your own. And you know what you know. And YOU are the guy who’ll decide where to go. Dr. Seuss, Oh the Places Youll Go! Go Dawgs!

Tendonitis of the Wrist Treatment and Prevention

So, you have been diagnosed with tendonitis of the wrist, or fear you might develop it, and it is time to look at treatments. Preventative methods for tendonitis of the wrist are part of a comprehensive treatment program and should be exercised during and after recovery. Tendonitis can be caused by repetitive or acute trauma or a combination of the two. Treatment for tendonitis is the same whether it developed as a repetitive stress injury or not. Finding the Cause The first step in treating/preventing tendonitis of the wrist is understanding what caused it. Many general causes of repetitive stress injuries can be contributing factors for tendonitis of the wrist. Performing repetitive finger and wrist motions or using vibrating equipment also heightens your risk of developing tendonitis in that area. Using a Visual Analog Pain Scale will help pinpoint the major and minor causes. Stopping the Stress The next step in your treatment/prevention of tendonitis of the wrist is to stop performing those tasks or correct your body mechanics when you do. If it is working at a computer set up an ergonomically sound computer workstation. If it is another tool or setup follow sound ergonomic principles ensuring you keep a natural wrist position when working and take frequent breaks. If the vibration is a factor use a vibration absorbing pad or glove or change the grip on the tool to one that better fits your hand. Maintain a Healthy Wrist The next step in treating/preventing tendonitis of the wrist is to use proper body mechanics in all wrist related activities. These tips to prevent wrist stress injuries are a good basic guide to maintaining a healthy wrist. Playing with different muscles than those you work with can also provide relief to an ailing wrist. You also need to stay healthy and fit. Maintain a healthy weight and good cardiovascular health. Strong bodies are more resilient against the stressors that cause these conditions. Home Treatment Home treatment options for tendonitis include: Icing the wrist to reduce inflammation and increase blood flowUsing over the counter, non-steroidal anti-inflammatory drugs to decrease the swelling and manage pain (Warning: only use pain medication at times of rest to reduce the chance of further injury)Exercise to strengthen the injured area once symptoms have been reduced Professional Treatment When preventative and home treatment measures are not enough your healthcare professional may recommend these treatments. Only follow these treatments when instructed to by a healthcare professional. Treatments include: Icing the wrist to reduce inflammation and increase blood flowWearing wrist splints to immobilize the wrist and reduce repetitive traumaUsing non-steroidal anti-inflammatory drugs to decrease the swelling and manage painUltrasound therapy to reduce swelling and fluid build-upCortisone injection to treat the inflammationPhysical therapy and exercise to strengthen the injured areaSurgery Surgery is the last option for treatment of tendonitis in the wrist. Removal of soft tissue around the problem area can give the tendon more room to move without irritation. Surgery is also a viable option if an anatomical feature is causing the problem. If the tendon does not have a smooth spot to move over then surgery can smooth it out or realign the tendon.

Case Study Inter Group Problem - 960 Words

Statement of Problem The inter-group problem is that the client (owner of the company) and his wife (sales manager) are having inter-marital problems. This is carrying over into the job. The husband around the job is known as the â€Å"yes man,† and the wife is known as the â€Å"boss† and other harsh words, which was found out during the interviews with the employees. The hope of the client is to get the sales manager to simply say â€Å"yes† to a major deal that will provide the company a competitive advantage in the market place. However, the sales manager feels they should hold off and play â€Å"hard ball† another month. Description of Techniques The consultant first has to come and understand the needs of the client as it pertains to the major deal. Next, if at all possible in this situation maybe the consultant can act as a mediator, or negotiator to assists in the dispute and find a common ground for both parties involved. Here the Thomas Kilmann (TKI) model may be useful. The TKI has been the leader in conflict resolution for numerous decades and more than 7,000,000 copies has been published since 1974 (Trippe Baumoel 2015). The TKI is designed to measure a person s behavior in conflict situations. Conflict situations can be seen when one person is being assertive and the other person is being cooperative and both behaviors are to the persons’ detriment. The sales manager is not being cooperative; however, it is yet unsure how assertive the client is being when trying to get hisShow MoreRelatedGenetic Disorders: Beta Thalassemia1398 Words   |  6 Pagesthe orofacial manifestations of this disease. Therefore, the aim of this study is to examine the orofacial characteristics of ÃŽ ² –thalassemia major patients among the UAE population and to investigate whether these characteristics are significant enough to be used for the diagnosis of ÃŽ ²-thalassemia Major. 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Johnson Johnson Global Business Environment Free Essays

string(31) " drugs to endorse and provide\." Johnson Johnson: Successfully Strategizing for the Changing Global Business Environment I. Introduction Johnson Johnson is the world’s largest healthcare company. Founded in the United States in 1886, the company has been profitable for 75 straight years and currently operates 250 subsidiary companies in 57 countries. We will write a custom essay sample on Johnson Johnson Global Business Environment or any similar topic only for you Order Now Its products fall into three segments: pharmaceuticals, with 39% of total sales; medical devices and diagnostics, with 36%; and consumer products, with 25%. Additionally, the company employs 119,200 people worldwide and sells its products in 175 countries. A truly global corporation, Johnson Johnson has securely positioned itself to overcome the challenges its ever-changing business environment poses, as well as take advantage of the opportunities presented. With a focus primarily on Johnson Johnson’s pharmaceutical segment, this paper seeks to explore the complex multinational environment within which the company operates as well as the opportunities and threats that the environment poses. Next, the paper will analyze Johnson Johnson’s current positioning, describing its value-chain and competitive positioning. The paper will close by evaluating how Johnson Johnson both can seize these opportunities to realize the goals of the company. II. Analyzing the Environment In industries as competitive as pharmaceutical, medical devices and consumer goods, analyzing the environment is vital for being able to make sound strategic decisions. Since Johnson Johnson strives to anticipate the external factors that affect its international business environment, as well as adapt to those changes, it is important that it understands the environment in which it is operating. The two sets of external forces that face the company are competitive and contextual. A. Competitive Environments – Five Forces Model Michael Porter’s five forces model provides a way of analyzing Johnson Johnson’s competitive environment. Due to a lack of available information about the bargaining power of suppliers as it applies to Johnson Johnson, this paper will address the four other forces: the threat of new entrants, the threat of substitutes, the bargaining power of customers, and the rivalry among industry competitors. 1. The Threat of New Entrants – High Barriers to Entry The threat of new entrants is not of particular concern to Johnson Johnson. Barriers to entry, especially in the industries of pharmaceuticals and medical devices, are extremely high if not unsurpassable. The world’s top pharmaceutical companies have extensive manufacturing capabilities, distribution systems, and economies of scale that have been built up over decades and would be virtually impossible for a new entrant to replicate. These top firms also have patents that protect their current products, as well as established research pipelines that ensure the continual development of new products. Also, they have strong brand names and large marketing budgets with which to defend them. Finally, the exceptionally high capital requirements for founding a pharmaceutical company and the sharp retaliation that new entrants could expect from the established competitors render the threat of new entrants very low. The medical device industry has similarly high barriers to entry. While entering the consumer goods market is easier, relatively, the vast number of competitors makes this industry very competitive, thus a strong brand name is vital for standing out. As the world’s most respected company according to Barron Magazine, new entrants to the consumer goods market do not pose a threat to Johnson Johnson. 2. The Threat of Substitutes – The Rise of Generics The threat of substitutes is much more problematic than that of new entrants, especially in the pharmaceutical segment. The Food and Drug Administration (FDA) requires that generic drugs be bioequivalent to their brand name counterparts, making them serious substitutes. Once a patent expires, generic manufacturers are quick to reverse-engineer the formerly proprietary drugs and sell generic versions at a fraction of the cost. Virtually all the top pharmaceutical companies, Johnson Johnson included, face an influx of upcoming patent expirations. The impending loss of sales when generic versions of the drugs inevitably become available is a serious threat to the profitability of many players in the industry. For example, Risperdal, a drug for schizophrenia made by a subsidiary of Johnson Johnson’s called Janssen-Cilag, was a significant source of profits, with sales that totaled $3. 5 billion in 2005 and surged 21% percent in the first quarter of 2006, to $1. 2 billion. However, when the patent for Risperdal expired in December of 2007 and became available in generic form in October of 2008, the company’s revenue from pharmaceutical sales stagnated. In fact, in July of 2007, Johnson Johnson announced plans to eliminate up to 4,800 jobs, citing patent expirations as the main motivation to trim the workforce and thus save money. If the company does not prepare for the difficult transition between enjoying market exclusivity and losing that security as those patents expire, it will face more negative consequences. 3. The Bargaining Power of Buyers – Influence of Generics In the pharmaceutical industry, buyers include patients, medical doctors who prescribe drugs, pharmacists, hospital boards, insurance companies, and other health authorities. The bargaining power of patients goes hand in hand with the threat of substitutes. When drugs are patent-protected, pharmaceutical companies enjoy a monopoly where they can set prices to include high profit margins. Since there are few to no substitutes for their products during this time, customers have little choice but to pay these prices, especially if their lives depend on the drugs. However, once cheaper, generic versions of the drugs become available, buyers gain more power. Patients’ switching costs, an important element in determining the bargaining power of buyers, are fairly low, and price-sensitive buyers will likely switch to generic versions once available. Johnson Johnson’s main tool in combating this problem is its strong brand name. Many customers have more trust in brand name products and are willing to pay extra for this perceived security. The other groups within buyers of pharmaceutical products, while fragmented, have more power than patients. Within the American healthcare system, insurance companies and health maintenance companies (HMOs) have considerable bargaining power, as they decide which drugs to endorse and provide. You read "Johnson Johnson Global Business Environment" in category "Essay examples" Since they have an interest in lowering costs, they exert a strong downward pressure on drug prices, partly due to the threat of the availability of generics. European governments’ national healthcare systems have a similarly high level of power, if not higher due to strict price controls. Thus, pharmaceutical companies have a need to establish successful relationships with these groups and market towards them heavily. 4. The Degree of Rivalry – Fierce and Changing Competition Competition in the pharmaceutical industry is intense and growing in intensity. While the numerous competitors remain fairly fragmented, mergers and acquisitions have increased rivalry, as the top firms’ areas of expertise began to overlap. Rivalry is especially intense in saturated markets, such as the pain reliever segment, in which Johnson Johnson competes with its products Tylenol and Motrin. In growing markets, innovation is a key driver of competition since pharmaceutical companies depend on â€Å"blockbuster† drugs for a large proportion of their revenue. With only one out of every 10,000 discovered drugs approved to be sold, stakes are high to find the cash cow drugs that recuperate the increasingly high costs of development. Since â€Å"me too† drugs are not as profitable, innovation drives the race to be first-to-market. While the main competitors in the pharmaceutical industry are concentrated in the United States, Europe, and Japan, an increasing number of players – especially generic drug manufacturers – are appearing in developing countries, such as China and India. These companies are driving the shift in the industry toward becoming more commoditized. Also, numerous biotech upstarts, which are smaller, more agile, and have lower overhead costs than their conglomerate competitors, are growing in power and taking market share. As the dynamics of the industry change, the established companies will find themselves facing stiff competition from all sides. B. Contextual Environment – PEST Analysis A PEST (Political, Economic, Social, and Technological) analysis is a useful tool for understanding the larger environment within which the company operates. Companies can use this tool to identify a multitude of important aspects of their environments that may impact their businesses. . Political Environment – Changing Politics and Policies First, the politics on local, regional, national, or international scales can exert strong forces on businesses. Since Johnson Johnson operates worldwide, it must keep track of the political developments that may affect its business. For example, in the Czech Republic, health care is the sub ject of a major political debate. Changes in the healthcare system may affect to whom Johnson Johnson needs to market, and with whom it needs to negotiate if the company wants its products covered by the Czech healthcare system. Also, Johnson Johnson should be aware that the Czech Republic has a weak Parliament that will change in 2010’s elections. The company needs to anticipate which policies may shift under the new government. Finally, Johnson Johnson should be aware that the Czech Republic will serve as president of the Council of the European Union for the first six months of 2009. This is the best time for the Johnson Johnson branch located in the Czech Republic to lobby for any policy changes regarding the company’s interests and the business environment. 2. Economic Environment – The Crisis and the Euro The economic climate is also important for Johnson Johnson to analyze in order to predict when its business may face challenges, as well as when it can seize an opportunity for growth. Operating in the European Union and larger European community means that Johnson Johnson has felt the effects of the current economic crisis. Aware of the crisis, the company has been able to plan for its impact, and fortunately, the effects on Johnson Johnson have not been severe, as medical products remain necessities even in periods of economic downturn. In respect to the Johnson Johnson branch in the Czech Republic, the economic environment is one that quickly transitioned from a communist, planned economy to the free market. Though the Czech Republic has embraced free market principles since the fall of the Soviet Union, it is important that Johnson Johnson recognize that this change was relatively recent, and certain aspects of working in the Czech Republic may still be affected by this history. Finally, discussions surrounding the use of the euro and the benefits and disadvantages of a common currency are debates that Johnson Johnson should be aware of in this time period. While Slovakia adopted the euro in January 2009, the Czech Republic has kept its own currency. A switch to the euro in the Czech Republic could have a wide range of effects, some positive and some negative, and Johnson Johnson should understand the implications for its business if that change occurs in the Czech Republic. For example, adopting the euro would make transactions with other countries more convenient, and Johnson Johnson should be prepared for a possible increase in transactions or the speed in which transactions take place in order to take advantage of the opportunities this change could provide. It should also be ready for the numerous practical difficulties with tasks such as accounting that may occur with a change in currency. Keeping these economic scenarios in mind is the kind of forward-thinking that is crucial to Johnson Johnson’s success. 3. Social Environment – Aging Population and Public Health Problems There are two major social changes on the horizon that will both affect Johnson Johnson as well as provide tremendous opportunities. The first is the aging population. The gigantic baby boomer generation, consisting of those born between 1946 and 1964, has had a huge social and economic impact on the world since its birth. This trend will continue as the generation is beginning to enter old age. The influx of senior citizens will create huge demands throughout all realms of medical care. Johnson Johnson can expect to see increased sales across all three of its segments – pharmaceuticals, medical devices and diagnostics, and consumer goods – in the coming decades, and must plan production accordingly to be able to meet the needs of this huge generation as they enter their most medically-dependent years. Additionally, in order to cater to the aging population, Johnson Johnson is pioneering developments in preventative medicine as well as less invasive surgery techniques. Another major social change affecting Johnson Johnson is the phenomenon of surging rates of various health problems, especially in developed societies but spreading worldwide, from obesity and diabetes to cancer and mental disorders. Though highly problematic for society, companies in medicine-related industries such as Johnson Johnson are finding themselves with an increasing number of people to treat and cure. As a company that invests heavily in research and development, Johnson Johnson has the opportunity to lead the way in finding ways to address these serious public health issues. 4. Technological Environment – Promising New Fields As many pharmaceutical drug markets become saturated and the blockbuster drug strategy becomes obsolete due to the major changes occurring in the industry, innovation and breakthrough medical technologies are essential for finding blue oceans in which to compete. Predictive medicine, which entails predicting diseases based on genetics and preventing them, and personalized medicine, which involves managing a patient’s health based on his or her individual characteristics as opposed to following the more traditional â€Å"standards of care† model, are growing fields into which Johnson Johnson can expand. The company’s strong emphasis on research and development and its leadership in the medical devices and diagnostics segment put it in an excellent position to become a frontrunner in making new discoveries in these promising new technological fields. C. Determining Threats and Opportunities 1. Threats – The Uneducated Consumer and Mergers and Acquisitions One of the biggest threats facing a company like Johnson Johnson is the uneducated consumer. Especially within the consumer products and pharmaceuticals markets, with the increasing availability and lower cost of generic products, a key component of continued competitiveness is the discerning consumer who has preferences when it comes to treatment options. Johnson Johnson must continually work hard to make sure that people are aware of its products and the quality that it ensures through effective branding and promotional practices, as well as consumer education. Patent expirations are also a constant concern for Johnson Johnson as proprietary information is an integral part of sustained revenue streams. Mergers and acquisitions (M) present both potential opportunities and threats for Johnson Johnson. The company has pursued M that have served to expand the company’s resources and help penetrate new and diverse markets. For example, Johnson Johnson recently acquired Mentor Corporation in order to expand its operations in to the aesthetic and reconstructive medicine market. Also, an important new medical product called the Fibrin Pad was developed with the cooperation of three Johnson Johnson-owned subsidiaries. These are just a couple examples of how Johnson Johnson is able to both grow and innovate through M. On the other hand, M between other companies in the healthcare industry have the potential to upset Johnson Johnson’s value chain and competitive advantages. Johnson Johnson must pay close attention to the actions of rival companies in order to maintain its market-leader positions and barriers to entry against competitors. 2. Opportunities – Research, Synergies, Emerging Markets, and the Aging Population Johnson Johnson’s greatest opportunity is found in its heavy investment in research and development. This is especially important for its medical devices and diagnostics and pharmaceutical divisions. It is necessary for the company to be on the leading technological edge when it comes to medical devices to ensure that it can offer the most accurate and up-to-date machines available. As for the pharmaceutical sector, patent expiration and generic drugs demand constant innovation and addition to Johnson Johnson’s pipeline of products for sustained success. Strong pipelines in its pharmaceutical and medical devices sectors are a major source of confidence in the company’s long-term success. With eight new late-stage compounds in the pharmaceutical sector and the introduction of several new products to new markets in the medical devices sector, Johnson Johnson seems to be advancing its pipeline quite progressively. It also strives to be a consistently innovative company, and around 40% of its current products have been developed within the last 3-4 years. In 2008, Johnson Johnson spent $7. billion on research and development. The reinvestment of 11% of sales in to R, versus the industry average of 3%, demonstrates a source of competitive advantage for the company. Synergies between product branches are yet another source of opportunities for Johnson Johnson. Through the well-coordinated efforts of its pharmaceutical and consumer products divisions, Johnson Johnson was able to make the formerly prescribed drug Zyrtec available as an over-the-counter drug, which came to be the company’s most successful product launch in 2008. This is yet another example of how the company is able to pool its resources in order to find ways to fulfill both the needs of both its customers and stakeholders. Other opportunities for Johnson Johnson are present in emerging markets such as Brazil, Russia, India and China. Its products are currently available to only 25% of the world’s population. However, through its decentralized management approach and the adjustment of its products and strategies to match local needs and preferences, Johnson Johnson is reaching an ever-increasing consumer base. One method Johnson Johnson has been able to reach a broader consumer base through is the de-featuring of products, such simplified blood-glucose meters, which allows for access to lower-income customers and dampens the parasitic effect of cheap substitutes. One final opportunity exists in the demographic trend towards an ageing population. People are living longer, and because of this, new types of medical needs are arising all the time. Many types of medical treatments and surgeries are being developed and becoming more commonplace, such as hip replacements and plastic surgery. Patients want to be able to fix their ailments and expect a quick and uncomplicated recovery afterwards. It is up to Johnson Johnson to develop and provide the best possible equipment and supplies to do this and fulfill the company promise of customer success. III. Establishing European and Global Opportunities A. Expansion into New Markets – Developing Countries Despite the many challenges of working in both the European and global business environments, it is clear that these environments also allow Johnson Johnson to strengthen and continue to grow its business. With income and living standards on the rise in many European countries such as Turkey and the Czech Republic, where sales have already increased, and across the globe in developing countries like China and India, Johnson Johnson has many opportunities to sell its products in new markets or expand more in markets it has previously penetrated. In order to take advantage of the broadening market field, Johnson Johnson has begun to offer products that will appeal to people in less affluent nations. Its objective is clear: make products that are affordable for most of the world. To do this, Johnson Johnson has created de-featured versions of products that can be sold at a lower price, thus becoming accessible to more patients. B. Domestic Market Defense – Competition and Mistakes While Johnson Johnson expands to serve more customers in new markets, it must also maintain its secure position domestically. Though the consumer segment only accounts for only 25% of its total sales, the company realizes that keeping up its reputation and remaining a household name will help it as it moves into foreign markets. To put it simply, Johnson Johnson must remain synonymous with quality, safe products. Next, Johnson Johnson must be ready to compete with an even greater number of competitors, such as Pfizer, Merck, Novartis and Eli Lilly. Despite being the world’s largest healthcare company, it still faces competition and has run into problems when it has attained the market lead, grown too confident in its product, and then lost the lead. Because Johnson Johnson has twice lost its lead with one particular product, a heart stent, it now seems aware of this problem in its business strategy and therefore will be prepared for similar situations as it continue to penetrate new markets. IV. Analyzing Johnson Johnson’s Current Position A. Value Chain Analysis – Synergies, Cost Reductions, and Relationships A value chain analysis of Johnson Johnson reveals several key sources of value generation. Johnson Johnson consists of 250 companies that operate in 57 countries worldwide. The widespread nature of its operations and decentralized management practices allow for a high degree of local autonomy and adaptation. This makes Johnson Johnson very efficient in discovering and reacting to changing consumer demands across the globe. Also, the convergence of knowledge and information from branches across the globe gives the corporation a great advantage in the development of new products and technologies. Flexibility and detailed, location-specific knowledge coupled with heavy investments in technology, most notably IT, are the main production-based value drivers of the corporation. They allow for timely, adaptive responses to changing needs and the ability to achieve first leader power in emerging markets. Johnson Johnson is making progress in finding ways to reduce costs. Standardization initiatives in its pharmaceutical sector enabled the company to streamline operations and cut costs by $1. 6 billion in 2008. Cost savings are also created by means of acquisitions. For example, Johnson Johnson’s acquisition of Pfizer Consumer Healthcare is expected to generate up to $600 billion in â€Å"cost synergies† by unifying the efforts of the two companies. Johnson Johnson also emphasizes the importance of relationships with both its consumers and employees in its company credo. A talented and dependable workforce is important for innovation and efficiency in operations for any corporation. The company demonstrates its desire for employee welfare with healthcare services and carefully developed online resources. With an employee turnover ratio of less than 5%, Johnson Johnson demonstrates that it is capable of attracting and retaining the right kind of people to help it remain successful. B. Competitive Positioning – Differentiation and Resource Allocation As stated in the annual report, Johnson Johnson is a company focused on broad-based human healthcare. It offers a plethora of products throughout its pharmaceutical, medical devices and diagnostics, and consumer products divisions. These products are made in response to both local and global consumer demands, representing solutions for many different customer segments. These factors are evidence that Johnson Johnson has chosen the competitive strategy of differentiation. Using this strategy affords Johnson Johnson a sense of prestige and quality and this is evident in its pricing practices. However, the company does use competitive pricing strategies and is continually trying to find ways to lower costs without sacrificing quality or reputation. Johnson Johnson is constantly seeking to expand its product portfolio across all divisions and spends large amounts of money in RD to that end. A Johnson Johnson representative said, â€Å"Be the first, be the best. † This is the most effective way for the company to enter new markets and secure a strong position by being the first to offer the right products in the right locations in a time efficient manner. Johnson Johnson’s ability to perform these actions successfully is due to the sprawling nature of its subsidiaries and the amount of resources dedicated towards making sure that they all work with each other and share information. Johnson Johnson holds a very strong competitive position versus other corporations due to the amount of its resources and depth of its operations. It is able to maintain its position as market leader in several product categories, as well as penetrate emerging markets, because of its ability to adapt quickly and intelligently. The company must remain vigilant, however, as complacency can result in loss of market share. V. Assessing Effectiveness and Conclusion In today’s fast-paced business environment, any firm needs to consistently reevaluate its strategic positioning, but in industries as competitive as the ones in which Johnson Johnson competes, continual evaluation is vital for long-term success. By any quantitative measures, Johnson Johnson is a very successful company, and the fact that it has earned a profit for 75 straight years suggests that there is a definite plan for long-term success. The company’s famous credo, known as â€Å"Our Credo† and written by former chairman Robert W. Johnson in 1943, may have a role in this success. The credo outlines Johnson Johnson’s responsibilities to its customers, employees, communities, and finally its stockholders. It also establishes the principles that guide the company, from making high quality products and recognizing employees’ merit to protecting the environment and experimenting with new ideas. Johnson Johnson’s credo has endured, unchanged, for over 65 years. While it does not explicitly state long term goals, the principles within it express the company’s intrinsic values. According to the company’s website, â€Å"Our Credo is more than just a moral compass. We believe it’s a recipe for business success. The fact that the Johnson   Johnson is one of only a handful of companies that have flourished through more than a century of change is proof of that. † Johnson Johnson has indeed flourished. It consistently tops the corporate reputation charts and is a role model for social responsibility. Moreover, the company is clearly prepared for the many challenges its ever-changing international business environment poses. Due to its strategic positioning and eye on the future, Johnson Johnson will likely survive another century. REFERENCES Academic Visit to Johnson Johnson, Prague, Czech Republic. â€Å"2008 Annual Report. † Johnson Johnson Gassman, Oliver, Gerrit Reepmeyer and Maximilian von Zedtwitz. â€Å"Leading Pharmaceutical Innovation. † Springer â€Å"The Global Pharmaceutical Industry. † Duke University â€Å"Mental health drug market tapped out? † CNNMoney. com â€Å"Our Credo Values. † Johnson Johnson. â€Å"Patent Expirations Behind JJ Cuts, CT Looks Closer at Patents. † Cosmetics and Toiletries How to cite Johnson Johnson Global Business Environment, Essay examples

Manufacturing Process Redesign

Table of Contents Statement of the Problem Scope of the Project Stakeholder Analysis Methodology Timeline of the project Measurement system analysis Reference Statement of the Problem The problem in the research is presented in the process. The root of the problem can be traced back to the functioning of the blow molding and assembly processes. It is important to note that there are over 120 shells that go into waste every day. The target of the research will be to modify the process so as to ensure that there are no cold shells at any stage of the process.Advertising We will write a custom report sample on Manufacturing Process Redesign specifically for you for only $16.05 $11/page Learn More Cold scraps have the effect of increasing costs and lowering revenue. Due to cold scraps, the company is not able to maximize its profitability. Dealing with this problem has been identified as being one of the best ways to ensure that the company is back to it s profit making ways. The project objective statement is: To reduce the number of cold shells scrapped to 0. Scope of the Project To better understand the scope of the project, it is important to look at the key terms used in the project. The term unit refers to scrap. These are the cold shells at the end of the project that cause high scrap cost. Defect may refer to a product or a process. The cold shells that are scrapped by the robot in the course of production are referred to as defects. Although the project is concerned with the entire production process, the focus will be on the cooling and assembly processes. The project seeks to establish the root of the problem through assessing the process of cooling as well as the assembly line. The fixtures and details contained in the cooling fixtures as well and in the assembly line will be the main focus of the project. Although the project is set to encounter constrains, the major constrain will be in regards to the two different cus tomer programs which share the same blow molding process. Stakeholder Analysis An analysis will be conducted on the stakeholders to evaluate their position in regards to the goal of the project. Some of the critical analyses that will be conducted are in regards to the facility controller, VP operations, executive VP, and business unit management. In analysis of the Executive VP, the action taken will initiate a meeting with the DC to bring him up to speed. In analysis of the VP operations, the action taken will be centered on the great involvement from D and the excellent support since he has taken over the VPO position. In the facility controller, the action taken will be focused on the savings that can be realized as a result of achieving the goal of this project.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In regards top the business unit manager, the focus will be on the assigning of staff members and the amount of personal involvement. The nature of decisions being made will also be an important factor to take into consideration. Methodology The research will commence on the assessment of the blow molding. The focus here is laid on the cooling process on machine 5. In this analysis, the position where the robot waits for the signal is an important area of assessment. Other areas of assessment will include the process of picking the tanks, the weighting process, and the cooling process. Because so much scrap is realized from this section of the entire process, it will be important to look at the fine details and the process involved in weighting, molding, and cooling. Timeline of the project In the first, there will be important activities that will take place. This will include the project charter, assessment and implementation of the CTQ tree, and the project financials. The majority of the processes that will take place in the first month will be concerne d with the definition and envisioning of the future state. The second month of the project will be concerned with measurement and mapping. Here, the process mapping will be done as well as the screening of tools to be used in the process. The MSA will also be tackled extensively during the second month. In the MSA, there are a number of processes that will be dealt with extensively. This will include assessing constrains, providing training, assessing the baseline capability, high level process map. The third month will deal with analysis. Most of what will be done in the third month will be to analyze. There will also be a focus on the waste priorities and detailed analysis. The analysis conducted here will be divided into the passive quantitative analysis and passive qualitative analysis. The fourth month will be all about improvement – the activities therein concerned with the selecting lean methods as well. This will be divided into improvement summaries, experiment execu tion, and experimental plan. The fifth month will be concerned with control. This will be divided into the process controls, handing off to process owners, final process capability, as well as project sign off (Kock, 2007).Advertising We will write a custom report sample on Manufacturing Process Redesign specifically for you for only $16.05 $11/page Learn More Measurement system analysis The achievements made in the course of the process are centered on the system analysis. The measurement system analysis is the gauge through which the different processes contained in the research are weighed. This tool is also important as it provides information about how the system records different aspects involved in production. One of the greatest changes the system has been able to achieve through this system is in regards to the recording process. One of the important things that took place in regards to the MSA is the recording of cold scrap at different intern als. This was done from the blow mold controller. It was done manually and the data was automatically recorded. A paired T test was also done. The main aim of this was to compare the two methods (Infoman and Mold controller) that are contained in production. The practical problem was presented in the question; is the mold controller recording method identical statistically to Infoman recording method? Baseline capability and process stability were also important in the analysis. A fish bone diagram was created where the different factors involved in production were analyzed. These were all gauged in regards to their effect on production, performance, and the goal of the project. Some of the factors analyzed include label accuracy, light curtain status, swipe card reader, part present sensors, lumberjack processes, torque, arrow mark, alignment line, leak, pressure, and continuity. The fish bone diagram also looked at the tank shell, ORVR, ROV, studs, pads, nylon tubes, seals, rings, clamps, hoses, oil, markers, heat shields, and racks. Lean hand, operator, and downline technology were also some of the factors that were analyzed in regards to performance. Some of the amendments that were made in regards to these factors include water, protective equipment, light, and space. Maintenance manuals were also amended as well as the work instructions and the operating manuals. In a bid to increase performance, some of the important issues that were taken into consideration included tank lifters, air guns, continuity testers, leak testers, light curtains, transfer stations, welders, pad stations, FDM stations, and swipe card readers (Kock, 2007). Reference Kock, N.F. (2007). Systems analysis design fundamentals: a business process redesign approach. California: Sage Publications.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This report on Manufacturing Process Redesign was written and submitted by user Aurora Scott to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.